marketing & branding
As a copywriter, strategist, and founder of my own company, Day’s Work Creative, I define brands and refine messaging with a story-driven approach. Whether I’m collaborating with an agency or working with a small business, my goal is to help each client find and amplify their own unique voice.
Cottagecore Eclectic branding
Project Type: Brand Strategy, Identity, and Design
Client: Cottagecore Eclectic
Agency: Day’s Work Creative
Role: Creative Director, Copywriter, and Strategist
I was hired by the new upcycling boutique Cottagecore Eclectic to create a comprehensive Brand Guide outlining its strategy and verbal/visual identity. I also collaborated with a graphic designer to create a suite of logos for Web and retail applications.
You can view the full Cottagecore Eclectic Brand Guide below:
March of Dimes awareness Campaign
Project Type: Naming & Messaging Architecture
Client: March of Dimes
Agency: SJI Associates
Role: Senior Copywriter
“Low Dose, Big Benefits” was an awareness campaign centered on preventing preeclampsia with low-dose aspirin. I developed the campaign’s name, brand manifesto, and messaging architecture.
Sherlock Global Sales Pitch Deck
Project Type: Presentation Copy and Structure
Client: BBC Studios Global Distribution
Role: Copywriter & Strategist
Description: I was hired by BBC Studios Global Distribution to organize and develop copy for a Sherlock global sales pitch deck. I outlined the structure of the presentation, pairing compelling data and pull quotes with a persuasive narrative through-line. I went on to write headline and body copy to take viewers through the presentation. The structure I created informed the designers’ work, resulting in a story-driven deck that was used to sell the streaming rights to this hit BBC series.
one foot productions website
Project: Website Content & Copywriting
Client: One Foot Productions
Role: Content & Copywriter
Description: I collaborated with the live event production company One Foot Productions to refresh their website with new landing page copy that clarified their services, expertise, and key differentiators, tongue-in-cheek team member spotlights that captured their offbeat personality, and articles detailing their past productions that demonstrated their wide-ranging capabilities. I also built out a secondary website for their signature music festival, Bear Music Fest. Here are a few of the articles I wrote for One Foot Productions:
taglines
I’ve written taglines for TV series, films, products, and brands. The examples below are taglines I wrote for key art projects as the Senior Copywriter at SJI Associates:
VIDEO PROJECTS
I’ve concepted and written scripts for many branded video projects, including TV commercials, brand spots, explainer videos, vlogs, sizzle reels, web shorts, internal presentations, and webseries.
Project: Philo TV brand spot
Client: Philo TV
Agency: Sibling Rivalry
Role: Copywriter
Project: Smithsonian Channel Plus digital ad
Client: Smithsonian Channel
Agency: Loyal Kaspar
Role: Copywriter
Project: “The Windsors” digital ad
Client: CNN
Agency: Loyal Kaspar
Role: Copywriter
Project: “Candid Casting Calls” Digital Short
Client: Upworthy
Production Company: Lady Parts
Role: Producer
additional Brand Stories, Manifestos, and scripts
In the deck below, I’ve collected several additional samples of brand manifestos, brand stories, and branded video scripts I’ve written for clients in entertainment, publishing, news, healthcare, finance, and the nonprofit sector.
These samples demonstrate my writing style and approach—and how it can flex across industries, formats, and brands.