branding services
Hey there! I’m Katrina Day Schaefer…
But you can call me Kit :) I’m a brand strategist and writer with over a dozen years of experience. Since 2018, I’ve worked with top NYC marketing agencies to define and refine major brands across entertainment, finance, healthcare, tech, and beyond.
Now, I’m bundling up all the strategic and creative tools I’ve gathered from working on some of the world’s biggest brands and offering them to the “little guys”: small businesses, solopreneurs, artists, content creators, coaches, nonprofits… basically, anyone who wants big agency expertise without the big agency price tag.
Whether you’re starting out with a totally blank canvas or just need a fresh coat of paint, I can help you turn your brand into a masterpiece. But enough about me…
how can we work together?
A good branding process isn’t one size fits all… it’s made to order.
That’s why I’ve put together a customizable menu of branding services for you to choose from.
Together, we can mix and match until we find your perfect branding fit.
So go ahead and browse the collection :)
brand guides
whether you’re just starting out or heading in a new direction, every brand needs a guide.
Let’s build your guide
my collaborative 6-week program is designed to give your brand a real sense of direction…
But what does this process entail?
here’s the deal:
Over 6 weeks, we’ll dig into where your brand is now, where you want to go next, and how you’re going to get there.
You’ll walk away from this program with a custom Brand Guide outlining your Brand Strategy and Identity.
How does this work?
My 6-week program is broken into three steps:
Discovery — First, we’ll dig deep into where your brand is now and what’s holding you back
Strategy — Once we know where you’re starting from, we map out a plan for getting you where you want to be
Identity — Based on your strategy, we can figure out how your brand is going to show up in the world with consistency and clarity.
So, what’s in a brand guide?
Your Brand Guide maps out all the most important elements of your brand. Including your:
Mission, Vision & Values
Brand Positioning
Brand Story
Brand Voice
Messaging Architecture
Color Palette
Typography
Mood Board
Who is this for?
Anyone who’s building a new brand or in need of a rebrand.
My mission is to take the expertise I’ve acquired by working with big agencies and share it with the “little guys.” Think:
Small businesses
Nonprofits
Solopreneurs
Coaches & Therapists
Content Creators
Artists
PS: I’m particularly interested in taking on women and/or queer clients :)
and… Why do I need a brand guide?
Your Brand Guide will be your North Star as you establish and expand your brand, helping you maintain consistency, cohesion, and clarity.
This Brand Guide will allow you to streamline your communications, stop second guessing, and set off with confidence.
If you’d like to chat about how this process could help your brand, drop me a line!
pricing
6-Week Program + Custom Brand Guide: $5000
ADD ONS:
When you work with me to create your brand guide, I can also add my additional branding services at a discount: