advertising
As a creative copywriter and strategist, I define brands and refine messaging with a story-driven, iterative approach.
Whether I’m collaborating with an agency or working directly with a small business, my goal is to help each brand find its voice, amplify its message, and reach its aligned audience.
small business branding
Project Type: Brand Strategy, Identity, and Design
Featured clients: Cottagecore Eclectic; With Kristina
Role: Creative Director, Copywriter, and Strategist
Created comprehensive Brand Guides outlining strategy and verbal/visual identity for small businesses and solopreneurs. Collaborated with graphic designer to create suite of logos.
View the Cottagecore Eclectic and With Kristina Brand Guides:
March of Dimes awareness Campaign
Project Type: Naming & Messaging Architecture
Client: March of Dimes
Agency: SJI Associates
Role: Senior Copywriter
“Low Dose, Big Benefits” was an awareness campaign centered on preventing preeclampsia with low-dose aspirin. I developed the campaign’s name, brand manifesto, and messaging architecture.
Sherlock Global Sales Pitch Deck
Project Type: Presentation Copy and Structure
Client: BBC Studios Global Distribution
Role: Copywriter & Strategist
Description: Created structure and developed copy for a Sherlock global sales pitch deck. Paired compelling data and pull quotes with a persuasive narrative through-line. This structure informed the designers’ work, resulting in a cohesive, story-driven deck.
one foot productions website
Project: Website Content & Copywriting
Client: One Foot Productions
Role: Content & Copywriter
Description: Collaborated with the live event production company One Foot Productions to refresh their website. Developed new landing page copy that clarified their key differentiators, tongue-in-cheek team member spotlights that captured their offbeat personality, and articles detailing their past productions that demonstrated their wide-ranging capabilities. Also built out a secondary website for their signature music festival, Bear Music Fest. View my featured articles for OFP below:
taglines
I’ve written taglines for TV series, films, products, and brands. The examples below are taglines I wrote for key art projects as the Senior Copywriter at SJI Associates:
VIDEO PROJECTS
I’ve concepted and written scripts for many branded video projects, including TV commercials, brand spots, explainer videos, vlogs, sizzle reels, web shorts, internal presentations, and webseries.
Project: Philo TV brand spot
Client: Philo TV
Agency: Sibling Rivalry
Role: Copywriter
Project: Smithsonian Channel Plus digital ad
Client: Smithsonian Channel
Agency: Loyal Kaspar
Role: Copywriter
Project: “The Windsors” digital ad
Client: CNN
Agency: Loyal Kaspar
Role: Copywriter
Project: “Candid Casting Calls” Digital Short
Client: Upworthy
Production Company: Lady Parts
Role: Producer
additional Brand Stories, Manifestos, and scripts
In the deck below, I’ve collected several additional samples of brand manifestos, brand stories, and branded video scripts.
This deck includes projects for clients in entertainment, publishing, news, healthcare, finance, and the nonprofit sector.
These samples demonstrate my writing style and approach—and how it can flex across industries, formats, and brands.