BRanding & STrategy
As a freelance creative copywriter, I’ve worked with several New York City agencies to refine, reimagine, and amplify major brands. My work has included commercial scripts, pitch deck copy, voice guides, tag lines, executive speeches, and naming campaigns.
Smithsonian Channel Plus App Digital Ads
I was part of the creative team at LoyalKaspar that produced this series of digital ads for the new Smithsonian Channel Plus App. As the creative copywriter, I helped develop the scripts for these ads, and also contributed ideas for design and video elements.
CLEOTV BRAND VOICE AND IDENTITY
I was also part of the creative team at LoyalKaspar that built the brand voice and identity for CleoTV from the ground up. As the creative copywriter, I helped build out CleoTV’s brand voice guide and developed scripts for sizzle spots, like the video above.